With its 130+ year heritage, and extensive pattern offerings in both fine and casual flatware, Oneida® has helped billions of people set their tables with style.
The acknowledged brand leader in the flatware category, the Oneida® brand boasts an 88% brand recognition and 98% customer quality perception. It is a household name that spans generations of families, with today’s brides registering for Oneida® flatware knowing it’s a brand they can trust.
How did Oneida® flatware become the #1 choice by consumers? More design options are offered by Oneida® than any other flatware brand, and each piece is constructed using the finest quality materials, with craftsmanship and finishing that has been perfected for more than a century. All flatware is backed by a Limited Lifetime warranty, or our exclusive Patterns Forever guarantee for select fine patterns.
There are a variety of tiers within the Oneida® fine flatware category, echoing the spectrum of buying trends that have emerged at this level within the last decade. Today’s fine flatware consumer cannot be defined “en masse,” and tastes, usage, and consideration of flatware as an everyday home décor item vary dramatically. Fine flatware is no longer only a special occasion item in the home…you will see it grace the dining table for everyday use in many homes across the country.
All Oneida® fine flatware is 18/10 or 18/8, with gauge ranging by tier to create a range of price points. Recent new introductions speak directly to the buying behaviors of today’s discriminating consumer, with new tiers like Impromptu, which bridges the gap between “fine” and “casual” flatware with 18/10 construction at a value price point, and new collections like Vivanti – sleek and modern design crafted in Italy, featuring a titanium plating with a gold or black finish.
Each tier within the Oneida® casual flatware category offers the highest value for its price level. Constructed with 18/0 stainless steel, our casual flatware is durable and stylish…and built to last for generations.
Our range of classic, modern, and decorative patterns is the most diverse in the industry. Casual flatware is available in an assortment of packaging options, including an open stock program and a variety of boxed sets and gift sets.
For complete details on Oneida® fine and casual flatware patterns and merchandising programs, log into our customer area.